PRODUCT DEVELOPMENT

Our unique agency works with some of the world’s biggest retailers and most innovative, up and coming brands, developing, launching and managing their product growth and sales across the total product development and sales solutions.

Our product development team is fully equipped to complete all your NPD needs from strategy to launch, our expert team can support with clear and relevant market data insights from the UK retail sector through Nielsen IQ software. In addition, we can support on ranging and merchandising strategies through the retail management division of our business.

We have guided and supported brands and buyers through the entire product development process, making projects simple and easily managed. Brands we have worked with on NPD include Swisse Me, SOS Haircare and more.

Your Good Health Co:

Alongside providing our product development services to other brands, The Good Food Group also has the capabilities to develop and launch our own brands into stores to support retailers with their range reviews.

One of our own brands, is Your Good Health Co a brand that aims to offer affordable yet quality solutions to a wide range of health and beauty need areas, and making these products accessible to all types of consumers.

Our product development team successfully created, developed and launched a range of pregnancy and post-pregnancy vitamins into Aldi stores in 2021 through our brand, Your Good Health Co.

New product development and formats are in the pipeline for 2022, spanning a wide range of beauty within products from collagen to whey protein and more, as we continue to support retailers through Your Good Health Co’s products.