The Good Food Group is the home of the Buyer’s Discovery Club which acts as the first step for exciting, disruptive brands to get their products noticed by retail buyers and to begin their journey into retail.

Many brands have been successful through The Buyer’s Discovery Club, and have gone on to secure major listings in a variety of retailers across the UK, Birch and Wilde is a great example of how a brand can go from discovery to launch with The Buyer’s Discovery Club and Good Food Group.

Birch & Wilde became a featured brand for The Buyer’s Discovery Club in 2021. They had their innovative supplements sent directly to the doors of the UK’s leading retail buyers as part of one of our unique discovery boxes, where they received feedback from the buyers.

When working with The Buyer’s Discovery Club, Tara, Birch & Wilde Founder described her experience with us as “I am very optimistic about the possibilities that are opening up as a result of our partnership with The Buyer’s Discovery Club”.

“I wouldn’t hesitate to recommend the BDC for brands looking to make a serious move into retail and to get their products on the shelves of National Retailers. It’s a great way to work”.

Fast-forward to 2022 and Birch & Wilde now work directly with The Good Food Group, after securing their first retail listing for their Marine Collagen and Vitamin B supplements in Superdrug stores and online.

It’s a great achievement for both them and our team here at The Good Food Group, speaking on the recent launch, Tara said “We are so excited to see our products launching into selected Superdrug stores across this UK this week! It’s such a fantastic step for our brand. Working with The Good Food Group on this has been brilliant and their guidance is highly valued”.


What’s next for Birch & Wilde X The Good Food Group?

We are excited about the possibilities of expanding Birch & Wilde’s reach within retail and are now on great grounds following their first in-store listing. It has been a great journey taking the brand from discovery in The Buyer’s Discovery Club to launch with The Good Food Group.

Keep an eye out for this exciting brand.

From the Blog

The Good Food Group blog is the perfect place to keep up to date with all your industry news.
exports tips on getting your products into retail, our success stories, business updates and so
much more