Why Should I Register?
Conquer the retail landscape with our esteemed Retail Ready Workshop, designed to equip you with the knowledge, skills, and strategic insights required not just to navigate, but to dominate in the retail sector. Gain a profound understanding of consumer behaviour, optimise your merchandising strategies, and immerse yourself in best practices, emerging trends, and innovative approaches that will unquestionably elevate your competitive standing.
By registering you’ll become part of a community, which includes weekly newsletters, market insights, and updates directly from The Good Food Group team on whats currently happening in retail. Stay ahead of the curve and join a community of forward-thinking brands and entrepreneurs.
& It’s totally free!
What's Included In the WorkShop?
Introduction
Opportunity mapping
Here, you will pinpoint market leaders, craft customer profiles, compare pricing, identify opportunities, and establish product / brand proof – essential steps for retail readiness.
Your product
Analyse your product against competitors, highlight USPs, know how to talk to your customer, establish a product hierarchy, and optimise planogram placement.
Retailers
Explore pros and cons of each retailer, see how these fit into different stages of your brand journey, and learn how to make a retail analysis to optimise your growth.
Commercial documents
You will learn what a commercial document is, how they differ, and how to fill out your custom retail commercial sheet expertly crafted by The Good Food Group.
Above the line plans
Delve into the significance of ATL plans, explore their role in building brand awareness, and learn how to fill out your promotional calendar template.
Presenting to retailers
Here, you’ll cover how to identify and engage buyers, learning dos and don'ts, how to pitch effectively, and how to create a compelling outreach presentation.
Conclusion
By now, you’ll have your own retail development plan to hand alongside our expertise to help you in your next steps towards getting a retail listing.
You're retail ready!
Reviews From Our Trial
I recently had the opportunity to participate in the Retail Ready Workshop, and I must say it was an absolute game-changer for my understanding and approach to the retail industry. By the end of the workshop, I felt equipped with a comprehensive toolkit and newfound confidence to tackle the challenges of the retail space.
This workshop has been instrumental in scaling our DTC business into retail. The course was easy to follow, and I was able to go back and resume from where I was which meant it was easy to put time aside for it each evening. The content is really informative, and even comes with commercial document templates which are a life and timesaver!
Ready To Register Your Interest?
If you're a brand and want to #RetailReady then sign up to our newsletter below to register your interest, get exclusive content & be the first to know when the workshop goes live!
