Our Services

Retail Buyer

We provide retail buyes from a wide
range of categories with full support
on range rationales, NPD submissions
and more.

An introduction into how we help retail buyers in their categories.

Our experienced team work with buying teams; identifying key drivers, gaps and opportunities in range reviews so that we can then present great partner brands and list them in store. Making Buyer’s lives easier and taking brands from seed to shelf.

The Good Food Group is an Official Supply Partner to

over 13 major UK retailers.

We have successfully launched ourselves as an Official Supply Partner for grocers, specialists, high-street, beauty and discount
retailers. This helps buyers in the following ways:

No need to set up a new supplier when listing a new brand/ products.

Seamless and quick process from initial discussion all the way to listing.

Confidence in not only the listing but the continued success of the brand, knowing an expert team is managing the account.

Access to more credible and exciting brands under one roof.

We provide full supply support to the

UK’s leading retail buyers

The Good Food Group are a multi-brand supply partner, spanning across hundreds of product SKUs in the VMS, Food & Drink, Beauty Within categories. These partner brands are all presented live on the Buyer’s Discovery Club Platform, which retailers use as the ultimate discovery tool to deliver on innovation in their stores. 

This means that we offer retailers complete supply support, all the way from discovering new brands, to seamlessly listing them in store and professionally managing the account to ensure the brand is delivering results.

What makes us different to other distributors / multi-brand supply partners?

We deliver all this support and launch brands on shelf, without compromising on your margin. Margins, promotion planning, marketing support and activation all follows your specific needs and we do not compromise on any of these key financial drivers for your business. 


Reviews from Retailers

“We’ve been working with the team since
the start, and they have been a really useful tool for our product sourcing strategy. As a business we work with them across a variety of product ranges and their constant support and communication works.”

– Sainsburys

“It’s been briliant to work with the GFG. We’ve launched 80+ SKUs in 9 months, and that is due to their understanding of a retailer’s needs and having one eye on future trends. Their ability to think outside the box, deliver on time and bring us sustomers focused solutions has meant a successful start to our trading relationship.”

– Superdrug

“The Good Food Group are great to work with- Clear communication, great listeners and have launched & managed several interesting brands into our business, it’s a great partnership! I definitely recommend other buyers to work with them.”

– Holland & Barrett

Just some of the retailers we work with

How we help retail buyers with NPD Submissions

Negotiation & Supplier Management

-Supplier Strategy
-Funding Management
-Terms Agreements
-Cost Price
-Effective Manufacture

Range & Assortment

-Own Label Mix
-Branded Participation
-Range Hierarchy (Good, Better, Best)
-Range Breadth/ Depth

New News & Future

-Deliver Innovation
-Continuous & Strategic NPD
-Recruit New Customers
-Delight/Retain Existing
-Driving AUP Higher
-Drive Modernity

Price & Promotion

-Entry Level/ Accessibility
-‘Fighter’ Lines Vs Premium
-EDLP Vs High/ Low
-Promotional Participation
-ASP Management
-Margin Mix Management

Our Services

Our specialized business services have established relationships with hundreds of buyers, meaning we work across various product categories. We’re here to elevate you and your brand.

New Product

Sales and Account Management


Retail Buyers


For even more information on the Good Food Group and to
understand further how we can support you, fill in the form 
below to receive our Dedicated Buyer Presentation.

From the Blog

The Good Food Group blog is the perfect place to keep up to date with all your industry news, export tips on getting your products into retail, our success stories, business updates and so much more!.