We provide retail buyes from a wide
range of categories with full support
on range rationales, NPD submissions
An introduction into how we help retail buyers in their categories.
Our experienced team work with buying teams; identifying key drivers, gaps and opportunities in range reviews so that we can then present great partner brands and list them in store. Making Buyer’s lives easier and taking brands from seed to shelf.
The Good Food Group is an Official Supply Partner to
over 13 major UK retailers.
We have successfully launched ourselves as an Official Supply Partner for grocers, specialists, high-street, beauty and discount
retailers. This helps buyers in the following ways:
No need to set up a new supplier when listing a new brand/ products.
Seamless and quick process from initial discussion all the way to listing.
Confidence in not only the listing but the continued success of the brand, knowing an expert team is managing the account.
Access to more credible and exciting brands under one roof.
We provide full supply support to the
UK’s leading retail buyers
The Good Food Group are a multi-brand supply partner, spanning across hundreds of product SKUs in the VMS, Food & Drink, Beauty Within categories. These partner brands are all presented live on the Buyer’s Discovery Club Platform, which retailers use as the ultimate discovery tool to deliver on innovation in their stores.
This means that we offer retailers complete supply support, all the way from discovering new brands, to seamlessly listing them in store and professionally managing the account to ensure the brand is delivering results.
What makes us different to other distributors / multi-brand supply partners?
We deliver all this support and launch brands on shelf, without compromising on your margin. Margins, promotion planning, marketing support and activation all follows your specific needs and we do not compromise on any of these key financial drivers for your business.
DISCOVER. LAUNCH. MANAGE.
Reviews from Retailers
“We’ve been working with the team since
the start, and they have been a really useful tool for our product sourcing strategy. As a business we work with them across a variety of product ranges and their constant support and communication works.”
“It’s been briliant to work with the GFG. We’ve launched 80+ SKUs in 9 months, and that is due to their understanding of a retailer’s needs and having one eye on future trends. Their ability to think outside the box, deliver on time and bring us sustomers focused solutions has meant a successful start to our trading relationship.”
“The Good Food Group are great to work with- Clear communication, great listeners and have launched & managed several interesting brands into our business, it’s a great partnership! I definitely recommend other buyers to work with them.”
– Holland & Barrett
How we help retail buyers with NPD Submissions
Negotiation & Supplier Management
Range & Assortment
-Own Label Mix
-Range Hierarchy (Good, Better, Best)
-Range Breadth/ Depth
New News & Future
-Continuous & Strategic NPD
-Recruit New Customers
-Driving AUP Higher
Price & Promotion
-Entry Level/ Accessibility
-‘Fighter’ Lines Vs Premium
-EDLP Vs High/ Low
-Margin Mix Management
Our specialized business services have established relationships with hundreds of buyers, meaning we work across various product categories. We’re here to elevate you and your brand.
For even more information on the Good Food Group and to
understand further how we can support you, fill in the form
below to receive our Dedicated Buyer Presentation.
From the Blog
The Good Food Group blog is the perfect place to keep up to date with all your industry news, export tips on getting your products into retail, our success stories, business updates and so much more!.
The Good Food Group Ltd is thrilled to announce a strategic partnership with Blendsmiths, a trailblazing brand specialising in functional and flavourful hot beverage drinks. This collaboration marks a significant step forward in meeting the surging demand...
The Good Food Group is proud to announce their newest collaboration within their house of brands: Nutrivitality!
The Good Food Group is proud to announce their newest collaboration within their house of brands: Nutrivitality! As a pioneering force in nutritional supplements, Nutrivitality’ s association with The Good Food Group marks a significant partnership, set to enhance the...
ELEAT Cereal Joins The Good Food Group: Elevating Breakfast Nutrition The Good Food Group proudly announces the latest addition to its esteemed house of brands - ELEAT Cereal. In a landscape where sports nutrition is evolving rapidly, the focus on high-protein...
After meticulous deliberation, The Good Food Group is thrilled to announce a strategic partnership with Mountain Joes, a dynamic multi-brand supplier into over 15 major retailers in the UK. This collaboration is poised to amplify Mountain Joes' presence and potential...