Our Services
Product
Development
The Good Food Group also have an in-house product development team that support brands and buyers with any NPD projects they may be looking to work on.
Overall Product Development
The Good Food Group are an all-in-one solution for penetrating and elevating retail, we champion genuine, disruptive and exciting brands, whether they be OL, third party or our own brands. Our unique business works with some of the world’s largest retailers and most innovative, up and coming brands, developing, launching and managing their product growth and sales across total product development and sales solutions.
We have a passion for disruptive products and believe retailers, now more than ever, need products to make an impact in stores across a multitude of key USPs and innovation. Our business has an eye for innovation which can help deliver global impact.
Our expert team can support you with clear and relevant market data insights through Nielsen IQ software, as well as guide you through the entire process, making projects simple and easily managed. Through our streamlined workflow, we can walk you through: Concept Building, Product Briefing, Commercial Structuring, Supply Chain Set-up and Final Product Delivery.
Jon Langton
Head of Product Development
“Supporting brands and retailers through the product development process to help them bring exciting, innovative and relevant products to the market. This involves a structured process including brief building, sourcing, product sampling and general management of the entire project. To delivery and beyond!” – Jon Langton
Our manufacturing & design support
capabilities
Manufacturing
The Good Food Group is vertically integrated with a number of leading manufacturing sites across the UK and Europe. Each site has been meticulously audited to cover the quality levels required at a national retailer level.
Built around flexibility, innovation and quality, our sites are accredited to the following standards with dedicated QC departments aligned to the requirements of all major retailers:
GMP, BRC, FSCC & ISO.
Design Support
Through decades of combined experience, we believe the entire product development process should be a seamless journey, with all invested parties working on the same page.
Our experienced team of designers are responsible for the look & feel of thousands of products in a variety of food & beverage categories, and we involve them from day one to ensure your vision matches with theirs.
They are on hand to create stand out designs that align with the quality demands of your product.
Own Label
Product Development
The Good Food Group has it’s own OL opportunities for retailers, offering them exciting products, in innovative formats, in an efficient time-frame. An example of a OL brand we developed and launched is Your Good Health Co.
Our team of leading specialists developed our first two products to help new and expecting mothers feel their best during and after pregnancy.
The two product lines were launched into Aldi stores nationwide, delivering a product that offered high-quality vitamins at an affordable price, whilst diversifying Aldi’s offering as a retailer.
Your Good Health Co has now developed into a Beauty From Within brand, with a mission statement to change the face of wellness.
Branded
Product Development
The Good Food Group also have the capacity to support established brands with their NPD to bring new products to market. An example of a brand we’ve supported with this is Swisse Me.
Our team aided the Swisse Me Management Team in the strategic NPD phase to ensure the correct products were being briefed, that would deliver on an innovation level, but also would drive the correct commercial impact for the brand.
The Good Food Group then developed and launched multiple products under the Swisse Me brand, including powders, balls, tablets, gummies and more.
The Good Food Group continues to support Swisse Me with product development services.
Retailer
Product Development
The Good Food Group also supports retailers with own brand and exclusive branded product development support.
We provide strategic support to retailers by analysing the current UK landscape, assess current trends and also provide advice on future trends based on data provided through our partners, Nielsen IQ.
Our team currently supports a wide variety of major UK retailers with OL and private label product solutions, including Grocers, Discounters, High Street, Pharmacy and Beauty Retailers.
Reviews from Brands
Our Services
Our specialized business services have established relationships with hundreds of buyers, meaning we work across various product categories. We’re here to elevate you and your brand.
New Product
Development
Sales and Account Management
Business
Strategy
Retail Buyers
Support
Other
Services
Get in touch today
Use the form below to contact us. Feel free to be as detailed as possible. Your industry, brand name, current pain points and your business objectives will all help us put together the best strategy for you.
From the Blog
The Good Food Group blog is the perfect place to keep up to date with all your industry news, expert tips on getting your products into retail, our success stories, business update and so much more!
The Good Food Group Joins Forces with Blendsmiths: Elevating Functional Hot Drinks in the Market
The Good Food Group Ltd is thrilled to announce a strategic partnership with Blendsmiths, a trailblazing brand specialising in functional and flavourful hot beverage drinks. This collaboration marks a significant step forward in meeting the surging demand...
The Good Food Group is proud to announce their newest collaboration within their house of brands: Nutrivitality!
The Good Food Group is proud to announce their newest collaboration within their house of brands: Nutrivitality! As a pioneering force in nutritional supplements, Nutrivitality’ s association with The Good Food Group marks a significant partnership, set to enhance the...
ELEAT Cereal Joins The Good Food Group: Elevating Breakfast Nutrition
ELEAT Cereal Joins The Good Food Group: Elevating Breakfast Nutrition The Good Food Group proudly announces the latest addition to its esteemed house of brands - ELEAT Cereal. In a landscape where sports nutrition is evolving rapidly, the focus on high-protein...
Mountain Joe’s and The Good Food Group: A Dynamic Partnership for ASDA Retail Success
After meticulous deliberation, The Good Food Group is thrilled to announce a strategic partnership with Mountain Joes, a dynamic multi-brand supplier into over 15 major retailers in the UK. This collaboration is poised to amplify Mountain Joes' presence and potential...