We get it. Pitching to retail buyers can be a daunting and nerve-wracking process. If Dragon’s Den has taught us anything it’s that being prepared is everything in giving a great first impression of you and your brand. Particularly if you don’t know...
Inflation – What is it? In short inflation is the increase in price of something over time and recent years have seen food & drink prices rising more than ever before; leading tot he cost of living crisis that we are facing today. This is inevitable having a...
The Good Food Group officially turned 4 years old this week, and it has been an amazing journey so far. Since our last birthday, we’ve welcomed new members to the team, scaled up our office space and sold hundreds of thousands of units in retail – not a...
We hear it all the time from new, upcoming brands – How do I get a buyer to respond to my emails and actually look at my brand? At The Good Food Group, we work closely with buyers across all major UK retailers and we know what they like and don’t in a...
There are lots of divided opinions about trade shows, they can be really expensive when you start adding up the costs of your stand, staff, samples, marketing material and more. It can make you take a step back and think: Are they really worth it? Firstly, what is a...
Recruiting the right team members is vital for any business, for small brands it can be a decisive factor in the growth & success of your brand – it’s important to surround yourself with people who are passionate about your ethos, and have the...
