1. Choosing the wrong retailer for your brand Getting your products into any retailer can seem and is a big win for any small, upcoming brand, but picking the wrong retailer to position your product can sometimes affect the integrity and ethos of your brand....
It is so rewarding getting a retail listing and seeing your products sitting there on shelf can be a dream come true. But that isn’t where the planning stops, you need to strategise how to get your products from sitting collecting dust on a shelf, to landing...
Of course, we all know that professional athletes require the correct nutrition and supporting supplements to keep them on top of their game, but what about the actual gamers and the world of e-sports? Professional gamers and e-sports competitors know that having...
April Fools Day might be over but wacky new product development is well and truly here to stay. In our last blog post, we showcased ‘spoof’ products that we wished were true, now we’re presenting wacky products that have actually exist in the world!...
April Fools Day is here again and so are some great, and some… not so great marketing campaigns. It’s a day where marketing teams get to let loose and deviate away from the truth and factual information. Over the years there have definitely been some...
Recent studies have shown that there is a serious lack of preparation for the new restrictions coming into place in October this year. New research from GS1 UK, have revealed these shocking figures: Only 1 in 3 people had assessed their products ahead of the deadline...
