We get it. Pitching to retail buyers can be a daunting and nerve-wracking process. If Dragon’s Den has taught us anything it’s that being prepared is everything in giving a great first impression of you and your brand. Particularly if you don’t know...
We hear it all the time from new, upcoming brands – How do I get a buyer to respond to my emails and actually look at my brand? At The Good Food Group, we work closely with buyers across all major UK retailers and we know what they like and don’t in a...
From reality stars, to A-list celebrities the title ‘Influencer’ has taken on a whole new meaning in recent years, with brands now capitalising on the followings of these public figures to promote their products. “Influencer Marketing is a hybrid of...
April Fools Day is here again and so are some great, and some… not so great marketing campaigns. It’s a day where marketing teams get to let loose and deviate away from the truth and factual information. Over the years there have definitely been some...
