Our usual blog posts are focused around giving you retail tips and advice, or talking about our wins as a business. We’ve decided to switch it up this week and let you find out more about the team behind The Good Food Group. And what better way to start this...
1. Choosing the wrong retailer for your brand Getting your products into any retailer can seem and is a big win for any small, upcoming brand, but picking the wrong retailer to position your product can sometimes affect the integrity and ethos of your brand....
It is so rewarding getting a retail listing and seeing your products sitting there on shelf can be a dream come true. But that isn’t where the planning stops, you need to strategise how to get your products from sitting collecting dust on a shelf, to landing...
April Fools Day might be over but wacky new product development is well and truly here to stay. In our last blog post, we showcased ‘spoof’ products that we wished were true, now we’re presenting wacky products that have actually exist in the world!...
April Fools Day is here again and so are some great, and some… not so great marketing campaigns. It’s a day where marketing teams get to let loose and deviate away from the truth and factual information. Over the years there have definitely been some...
It takes more than a good business idea and an entrepreneur to create and maintain a successful business, there’s simply too much work and not enough hours in the day! We’re not saying you need to go out and buy a huge office space, and hire 10s of...
