Blog
The Good Food Group Joins Forces with Blendsmiths: Elevating Functional Hot Drinks in the Market
The Good Food Group Ltd is thrilled to announce a strategic partnership with Blendsmiths, a trailblazing brand specialising in functional and flavourful hot beverage drinks. This...
The Good Food Group is proud to announce their newest collaboration within their house of brands: Nutrivitality!
The Good Food Group is proud to announce their newest collaboration within their house of brands: Nutrivitality! As a pioneering force in nutritional supplements, Nutrivitality’ s association with...
ELEAT Cereal Joins The Good Food Group: Elevating Breakfast Nutrition
ELEAT Cereal Joins The Good Food Group: Elevating Breakfast Nutrition The Good Food Group proudly announces the latest addition to its esteemed house of brands - ELEAT Cereal. In a landscape...
Mountain Joe’s and The Good Food Group: A Dynamic Partnership for ASDA Retail Success
After meticulous deliberation, The Good Food Group is thrilled to announce a strategic partnership with Mountain Joes, a dynamic multi-brand supplier into over 15 major retailers in the UK. This...
The Good Food Group Welcomes Spacegoods: Elevating Functional Mushroom Power
The Good Food Group Welcomes Spacegoods: Elevating Functional Mushroom Power The Good Food Group, a dynamic multi-brand supplier into over 15 major retailers in the UK, is thrilled to announce a...
Are you staying ahead of your competition? How do you know?
Welcome, to the world of launching a product into the retail market! It's a wild and exciting ride, full of ups and downs, but one thing is for sure: you need to understand the landscape of your...
How do you know which retailer is the right fit for your business?
As the head of one of the fastest growing a retail management companies in the UK, I strongly believe that understanding which retailers to target is crucial for a brand's success. Retailers have...
5 Ways To Create The Ultimate Pitch Presentation
We get it. Pitching to retail buyers can be a daunting and nerve-wracking process. If Dragon's Den has taught us anything it's that being prepared is everything in giving a great first impression of...
How Cost Of Living Rises Are Affecting Your Nutrition
Inflation - What is it? In short inflation is the increase in price of something over time and recent years have seen food & drink prices rising more than ever before; leading tot he cost of...
Ross’ Marathon Run For Mind
If you haven't seen our social media posts before, The Good Food Group's Founder & MD, Ross Carlin, ran the 2022 London Marathon last weekend - and completed the 42km route in.... drumroll...
The Good Food Group Turns 4!
The Good Food Group officially turned 4 years old this week, and it has been an amazing journey so far. Since our last birthday, we've welcomed new members to the team, scaled up our office space...
5 mistakes brands make when emailing retail buyers
We hear it all the time from new, upcoming brands - How do I get a buyer to respond to my emails and actually look at my brand? At The Good Food Group, we work closely with buyers across all major...
Are trade shows worth the £££?
There are lots of divided opinions about trade shows, they can be really expensive when you start adding up the costs of your stand, staff, samples, marketing material and more. It can make you take...
The World Of Plant Based Alternatives
Plant based meat alternatives are becoming more popular for consumers in the UK, as many look towards a vegan or vegetarian diet. But how are the brands offering these products performing? From huge...
Should you produce your products in the UK? The pros & cons
Deciding where to manufacture your products is an important task, and can be very daunting with all the factors to consider, such as costings, shopping and more. Since the Covid-19 pandemic began in...
Does talent triumph experience? How to balance the two when recruiting
Recruiting the right team members is vital for any business, for small brands it can be a decisive factor in the growth & success of your brand - it's important to surround yourself with people...
Power of Influencer Marketing: Are Old Marketing Channels No More?
From reality stars, to A-list celebrities the title 'Influencer' has taken on a whole new meaning in recent years, with brands now capitalising on the followings of these public figures to promote...
Don’t be left high and dry: How brands can navigate the HFSS U-turn
The Government’s delay in implementing restrictions on volume deals on HFSS foods until next year has been widely criticised, both by those lobbying for measures to combat obesity and poor health...
Meet the team: Ross Carlin, Founder & MD
Our usual blog posts are focused around giving you retail tips and advice, or talking about our wins as a business. We've decided to switch it up this week and let you find out more about the team...
The Biggest Mistakes You Should Avoid In Retail
1. Choosing the wrong retailer for your brand Getting your products into any retailer can seem and is a big win for any small, upcoming brand, but picking the wrong retailer to position your product...
5 Tips On How To Get Your Products Off The Shelf & Into Customer’s Baskets
It is so rewarding getting a retail listing and seeing your products sitting there on shelf can be a dream come true. But that isn't where the planning stops,...
Inside The World Of Gaming Supplements
Of course, we all know that professional athletes require the correct nutrition and supporting supplements to keep them on top of their game, but what about the actual gamers and the world of...
Wacky Food & Drink Products That Actually Exist
April Fools Day might be over but wacky new product development is well and truly here to stay. In our last blog post, we showcased 'spoof' products that we wished were true, now we're presenting...
8 April Fools Day Campaigns We Wish Were True
April Fools Day is here again and so are some great, and some... not so great marketing campaigns. It's a day where marketing teams get to let loose and deviate away from the truth and factual...
HFSS: What is it & how will it affect your brand?
Recent studies have shown that there is a serious lack of preparation for the new restrictions coming into place in October this year. New research from GS1 UK, have revealed these shocking figures:...
6 Steps To Build The Perfect Team Around Your Brand
It takes more than a good business idea and an entrepreneur to create and maintain a successful business, there's simply too much work and not enough hours in the day! We're not saying you need to...
Checkout Free Stores, The Future Or A Fad?
The concept of checkout free stores is becoming increasingly popular in the UK, as supermarkets look towards technology to be the future of customer experience and convenience. The technology used...
The Rise Of The E-Commerce Channel
The Rise Of The E-Commerce Channel ECommerce is now the fastest growing channel in the UK, with influencing factors like Covid-19 lockdowns, increased percentage of work-from-home employees...
A Business Partnership Nutrigums X GFG
A Business Partnership: Nutrigums And The Good Food Group Nutrigums is a brand that our team have a long-term partnership with. The Good Food Group support them in their retail strategies as their...
The Good Food Group’s Official Supply Partners
Starting with just 3 partners this year – Holland & Barrett, Superdrug and the Co-op, our team and business have gone from strength to strength and expanded this list to a huge 11 retailers....