The Good Food Group is proud to announce their newest collaboration within their house of brands: Nutrivitality!
As a pioneering force in nutritional supplements, Nutrivitality’ s association with The Good Food Group marks a significant partnership, set to enhance the array of health and wellness offerings available to consumers throughout the United Kingdom.
Nutrivitality, presents a wide range of functional liquid supplements, meticulously formulated, and manufactured by in-house scientists and includes a second, beauty focussed supplementation brand SKINGLO. These liposomal and liquid format nutrients boast a unique blend of ingredients designed to support specific conditions and beauty & wellness needs. The surge in popularity of liquid supplements has become a formidable trend in the Healthcare sector. Alongside the capability to develop industry first products, the business also has a range of brands which are specifically designed, developed, and marketed to targeted consumer groups. The in-house brands will be represented by The Good Food Group moving forward, as well as the opportunity to further develop on The Good Food Groups offering of liquid supplementation, within the product development function.
Expressing his enthusiasm about the collaboration, Ross Carlin, CEO of The Good Food Group, remarked, ” We are really excited to bring Nutrivitality into our house of brands. Nutrivitality and their owned brands will help us to expand our distribution into specific formats of supplementation, including liquid supplementation and liposomal technology. Their in-house capabilities allow us to expand our manufacturing outreach, so that we can position ourselves as a global power within our supply to our retailers. With the in-house development of the Nutrivitality business and the reach of the Good Food Group, our ambitions are aligned for accelerated growth together as partners.”
The collaborative efforts of The Good Food Group and Nutrivitality underscore their commitment to instigating positive change in the health and wellness sector. Together, they aim to provide consumers with an unparalleled selection of products that contribute to fostering a healthier and happier lifestyle. John Knox, Managing Director of Nutrivitality added, “We are delighted to enter this partnership with The Good Food Group and for Ross and his team to represent our brands and capabilities with retail partners, and particularly excited to bring unique formulations and superior format supplementation to consumers in the UK.”
“We believe that this collaboration will not only enhance our product portfolio but also accelerate our growth trajectory,” added Carlin. “Nutrivitality’ s commitment to research and development aligns seamlessly with our values at The Good Food Group. Together, we aim to set new benchmarks in the industry and provide retailers and consumers with innovative, science-backed nutritional solutions.”
The Good Food Group and Nutrivitality are poised for a dynamic journey ahead, with shared goals of advancing health and wellness on a global scale. As they embark on this collaborative venture, the companies are confident that their combined strengths will drive unparalleled success and bring about positive changes in the lives of their consumers.